Brainstorming is a very useful tool that to think creatively. It will be very helpful when we need to break the habitual condition and the regular patterns of thinking. By making brainstorming, we can get new ideas. During we make brainstorming sessions, there should be no criticism of ideas and inspirations.
When existing ideas can’t give the solution we needs, we need to make brainstorming. All team members can participate in brainstorming.
We can relate Brainstroming with lateral thinking process. People can come up with ideas that seem at first to be a crazy. Then we can improve those raw ideas or may get new ideas that are totally different with the old raw ideas. Anyway, one raw idea can create many useful ideas. In brainstorming session we need to open up possibilities Judgments and analysis at this stage will block idea generation.
Ideas and thoughts should just be evaluated at the end of the brainstorming session . Then we can explore solutions further using conventional approaches.
If the team get no intuitive ideas during brainstorming, we can use lateral thinking tools such as random entry and so on.
Individual Brainstorming
In individual brainstorming, you can get a wider range of ideas than with group brainstorming because you do not need to worry about other people's opinions, and so you can be more freely creative. But, you may have some difficulties because you can’t get advices from other experiences.
Team Brainstorming
Team brainstorming is more effective than individual brainstorming because it uses the creativity of all members of the team. When individual members reach their limit of creativity, another member's creativity can take the idea to the next stage.
