IDEO is one of the world’s most innovative companies. It creates innovative products, services, spaces and experiences for such companies as Intel, P&G, Pepsi-Cola, Samsung, Metro, Prada, etc. and helps many other companies with their innovation.
IDEO’s process of innovation have improved the design of mouse for apple computer, soft-handled gripper toothbrush for Oral-B, “keep the change” account service for Bank of America, Game platform for Nokia, ergonomic monitor position design for Samsung, etc. Since 1991, IDEO has in the list of winners of annual Industrial Design Excellence Awards, and in 2005, Business Week showed IDEO is one of the twenty most innovative companies in the world. There are more than 400 employees from all disciplines of studies: engineers, designers, human factor experts and business strategists. They all create their workplace to make innovation by applying creativity, diversity, knowledge, and empathy.
Here is IDEO's methodology for innovation in my point of view after reading about IDEO and its innovation methods.
Understand the market, the client, the technology, and perceived constrains on the giving problems
(Understanding)
Observe real people in real-life situation(Observation)
Literally visualize new-to-the-world concepts and customers who will use them (Brainstorming)
Evaluates and refine the prototypes in a series of quick iterations (Prototyping)
Implement a new concept for commercialization. (Implementation)
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