1. Observe people, customers and non-customers
2. Play with physical workplace in a way that sends positively body language to employees and visitors
3. Think “verbs” not “nouns” in products and services offerings for creating wonderful experiences
4. Break rules and “fail forward” so that change is part of the culture and little setback is experienced
5. Stay human, scale your organizational environment so that there’s room for hot teams to emerge and thrive.
6. Build bridges from one department to another, form your company to your prospective customers and ultimately form the present to the future.
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